Archive for May, 2009

PMI Day 2 & New Marketing Activity

Tuesday, May 19th, 2009

Following my little tech tangent, it’s time to get back on topic. 

The second day of the Project Management Institute (PMI), San Diego Chapter, two day conference was also very good last week.  The Handlerey hotel was a very pleasant setting, the enthusiasm was high, and the organizers did a terrific job. 

Topics ranged from Career Enhancement to Establishing an Undercover PMO and much more.  There were more booths and perhaps more attendees than Thursday.  Tom Mattus was a very interesting speaker engaging the audience with a ‘current state’ of Project Management and an interesting activity that showed most groups had very similar lessons learned from prior projects.

This week I thought I would try something new.  Since engaging executives at potential clients has been more challenging than expected, I thought I would offer myself up as a volunteer at some local companies (and by local, I mean within a five minute drive).  I will offer my typical services free of charge on a part-time basis for up to one month.  By limiting the number of hours per week, I hope to get my foot in the door with more than one company.  I truly believe that once they get to know me and see the value I bring, we will engage in dialogue that will result in work. 

I am also considering offering coaching to their managers or executives as part of the volunteer activity.  Although I am not certified, I have practiced coaching techniques as a manager with my direct reports and peers.  This would allow me to get to know some of the team and start building a relationship with the organization.

If readers have any stories or practices to share about marketing activities that worked for you, it would be great to share those.

Gabor

Kindle/Laptop Prediction…

Monday, May 18th, 2009

The new Kindle with it’s easy to read screen looks and sounds great.  Those of us who carry a laptop around most of the time really don’t want another screen or gadget to carry.  That is why I predict that by the end of 2010 there will be prototypes (if there aren’t already) of a new laptop with a detachable screen that will act as a Kindle/iPod.  This takes the Tablet PC to the next level.

For example, you get on a flight and wish to read, watch a movie, write notes on a pad and/or listen to music, but don’t need significant processing power.  Remove the screen with its own internal battery for the lightest coolest experience.  Because there is no processor and only flash or an iPod sized hard drive, the screen acts as a Kindle/iPod without much heat or battery consumption. 

If you then realize you need more content or processing power from your base machine, simply connect the screen to the base using the built-in Bluetooth connection.  Using the touch screen and a stylus, full power processing is immediately available within 30 feet of the base unit.  In those cramped coach seats you have an easy to read or write surface like a Tablet PC (on some flights I can’t even open my computer on my lap). 

If only our cell phones were built into our Laptops too, but that is for another time and probably a whole lot less practical.

PMI Conference San Diego

Thursday, May 14th, 2009

Today I attended the Project Management Institute - San Diego chapter annual conference.  The group I was with seemed to really enjoy Patti Vargas of The Vargas Group as an instructor.  The topic was how the DISC Behavior Assessment can help people communicate more effectively with stakeholders.  DISC is similar to Myers-Briggs and some other tools, but what several of us noted as a key benefit of the session was that with DISC, it is much easier to identify a stakeholder’s characteristics on the fly so that we can quickly identify the communication method that has the greatest likelihood of being effective with the individual.

More networking and learning at day 2 tomorrow.

Regards,

Gabor

Update 5/9 & Symptoms of…

Saturday, May 9th, 2009

Many calls to assistants the last few days getting names of C-level execs at the target companies.  In addition, decided to attend the PMI Conference in San Diego next week.  The agenda looks pretty good, so I’m hopeful there will be a good group of participants there.

On a different subject,,, a friend of mine recently described a project at his company.  He explained that during the late stages of integrating a recently acquired brand, there were significant issues because some parties were either not aware of or not bought-in to the project scope.  I explained that no matter what functional methodology a project employs to achieve a given result, the common thread across all successful projects is  the application of basic Project Management principles*.  For example, in my friend’s situation, the Project Manager is responsible for ensuring that a stakeholder analysis is properly completed, which would minimize the likelihood of a significant group of stakeholders being missed.  As a result, all stakeholders are involved from the beginning thus avoiding rework, delay and other unplanned costs.

Then my friend mentioned that the Project Manager is responsible for 27 active projects and has no staff.  Ouch!  Sounds like that organization needs a high level champion for how to manage projects more effectively, but of course that was based on limited information.  Without looking at the broader organization structure, we can only speculate or ask questions, but regardless, it is a pretty safe assumption that if stakeholders are being missed during the project lifecycle, there are fundamental project management gaps that need to be filled if an organization is passionate about continuous growth and improvement.

The fact of the matter is that for projects to be done right the first time, on budget and on time, an organization’s best chances are with a proven PMP certified manager that understands the importance of “Change Management” and maximizes the likelihood of success by ensuring the right people, tools & techniques, and processes are effectively deployed. 

Fulop Consulting will do this with the Lowest Risk and Highest Value.  By maintaining a low overhead and bringing in associates only as needed.  We provide superior service at the lowest total cost.

*Such as those described in the Project Management Institute (PMI) Project Management Body of Knowledge (PMBOK)

Research, call, research some more

Wednesday, May 6th, 2009

Yesterday, I used half the day to scan and contact companies that had Project Management or similar jobs posted and the other half researching and contacting 3 potential clients asking for meetings.  It is definitely more difficult than it seems, but so far the Assistants have been quite helpful.    In addition, I am also checking San Diego news daily looking for ideas, such as companies that won new contracts or announced new funding.

Update 5/3

Monday, May 4th, 2009

The days fly by quickly.  This week was spent completing a competitor analysis with a particular focus on their market positioning statements and narrowing the list of target companies for a marketing campaign.  Also received some great feedback on Press Release V1 from an Editor friend.

Finally, received a couple of e-mails about the appearance of this blog and I will work as quickly as possible to improve the look.  However, I firmly believe that since the intention of this blog is to help other professionals that also lost their jobs due to the economic crisis, it is an integral part of Fulop Consulting and should remain published with future postings including more articles around how to approach different elements of business development, project management, and continued responses to questions and suggestions. 

First business priority is marketing to potential clients, second is updating this blog.  Thanks for checking back frequently and leaving comments.

Regards,

Gabor